NOKI by Axel Hoedt - Premium Fashion Accessories for Men & Women | Perfect for Parties, Weddings & Special Occasions

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Axel HoedtJJ HudsonJJ NOKI10NOKINOKI

Axel Hoedt’s new book NOKI is the result of a 10 year long photographic collaboration with JJ Hudson aka Noki –an exploration of masks as representations of otherness, refusal, belonging and isolation. Noki a subversive artist, famously anonymous, recognisable only for the masks he is wearing. He disrupts the very nature of branding with his textile collages and one-off fashion pieces. In particular that of mega sportswear labels, and high profile corporations; presenting an assault on the homogeneity of mass-produced garments.